Pandora Jewelry is not just for your mother anymore. Pandora Jewelry North America recently launched the “Art of You” campaign and I was lucky to be at one of the launch events in California. The brand’s new marketing campaign asks women “Who will you create today?” The Pandora name is synonymous with charm bracelets. But their new campaign is focused on letting the customer create customized looks with rings, necklaces and earrings as well.
“Jewelry for women has really evolved over the last several years,” said Scott Burger, president of Pandora Americas. “It’s not so much about adorning women as it is an opportunity for women to express their individuality.”
I am obsessed with their new stackable ring collection! They are designed to be worn alone, or stacked together. And I am lucky that the rings all look so good together because I couldn’t pick just one…yes, I got three right away (and I have 4 more on the way). The rings showcase gorgeous gemstones set in precious silver and gold, and are designed to impress.
Bottom line: This isn’t your mom’s charm bracelet company anymore.